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What is Search Engine Optimization : Three building blocks

August 3rd, 2015 :: Andy Alagappan :: B2B Marketing

What is Search Engine Optimization : Three building blocks SEO stands for ‘Search Engine Optimization’. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All major companies that have websites are traceable online when people search information on major search engines like Google, Bing, and […]

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Outbound marketing Vs Inbound Marketing

July 13th, 2015 :: Andy Alagappan :: B2B Marketing

Outbound marketing Vs Inbound Marketing While some people feel that one can make a valid comparison between the traditional outbound method of marketing and the new inbound marketing, these two methods of marketing are actually meant to complement each other rather than be chosen against each other. Those business owners and employees who truly wish […]

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Benefits of Social Media Marketing : inbound Marketing

December 25th, 2014 :: Andy Alagappan :: B2B Marketing

Benefits of Social Media Marketing : inbound Marketing Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catchy term for sites that may provide different social actions. For example, Twitter is a social site designed to let people share short messages or “Tweets” […]

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What does Google Panda update mean ?

July 27th, 2014 :: Andy Alagappan :: B2B Marketing

Panda 4.0 didn’t just punish, it also rewarded sites that may have been unduly affected in previous refreshes. We did our own in-depth research with our own resources and have noticed that majority of the sites we are optimizing weren’t affected at all by this update by Google. This is how one should prevent small […]

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Inbound Marketing Online

April 19th, 2014 :: Andy Alagappan :: B2B Marketing

Inbound marketing is a type of marketing and advertising strategy, which is mainly focused to promote or advertise a company or organization. Many companies use this strategy in order to promote themselves in the business market. The main components that the companies use in the inbound marketing strategy are eBooks, videos, podcast, e-newsletters, blogs, social […]

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What Do CMO’s See As Their Biggest Challenges?

April 8th, 2014 :: Andy Alagappan :: B2B Marketing

According to a recent IBM Survey: • Growth of Channels and Devices – connecting all of the various sales, marketing and business intelligence systems to enable a coherent flow of information and analysis where and when it’s needed • Customer Collaboration and Influence – building relationships between customers, sales teams and customer service reps and […]

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SEO – Search Engine Optimization Fundamentals

April 6th, 2014 :: Andy Alagappan :: B2B Marketing

Search engine optimization or SEO is a method of internet marketing, which is being used by many web site marketers. Through the process of SEO the visibility of a website is enhanced in the search engines, especially in the natural and unpaid search. Through the SEO process the visibility of a website is made in […]

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More on Mobile Marketing

March 15th, 2014 :: Andy Alagappan :: B2B Marketing

In today’s versatile world of ON Line Marketing businesses try to reach out their prospective customers through various channels. These methods have coined the term multi-channel. Reaching out to the prospective customers through multi-channel also involves advertise the business through various channels. In today’s time every single individual has mobile phones, especially the smart phones. […]

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Why Web Site Video SEO ?

February 25th, 2014 :: Andy Alagappan :: B2B Marketing

After spending money and to produce an engaging video for your web site. With a well copywriter crafted a script that was engaging and effective. The video has helped you explain your value proposition in a clear and concise manner , usually in a min long video. When producing videos always make sure you show […]

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A Brief on Inbound Marketing

February 25th, 2014 :: Andy Alagappan :: B2B Marketing

The inbound marketing is a type of marketing strategy that is adopted by many companies to promote their products, services and sometimes the company itself. In the process of inbound marketing the publicity of the company is done through e-newsletters, eBooks, whitepapers, podcasts, blogs, social media marketing and SEO. Through these forms of the media […]

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