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What’s the ROI of S E O Campaign?

June 13th, 2019 :: Andy Alagappan :: Uncategorized

What’s the ROI of S E O Campaign? The ROI of S E O varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are actively searching for your services? Let’s look at an example. 320 people search for the […]

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How to Use Image SEO for More Site Traffic

February 28th, 2019 :: Andy Alagappan :: Uncategorized

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential. Images are content as well, which can be easy to forget. In fact, images are an […]

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What is Search Engine Optimization : Three building blocks

August 3rd, 2015 :: Andy Alagappan :: B2B Marketing

What is Search Engine Optimization : Three building blocks SEO stands for ‘Search Engine Optimization’. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All major companies that have websites are traceable online when people search information on major search engines like Google, Bing, and […]

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Outbound marketing Vs Inbound Marketing

July 13th, 2015 :: Andy Alagappan :: B2B Marketing

Outbound marketing Vs Inbound Marketing While some people feel that one can make a valid comparison between the traditional outbound method of marketing and the new inbound marketing, these two methods of marketing are actually meant to complement each other rather than be chosen against each other. Those business owners and employees who truly wish […]

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Benefits of Social Media Marketing : inbound Marketing

December 25th, 2014 :: Andy Alagappan :: B2B Marketing

Benefits of Social Media Marketing : inbound Marketing Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catchy term for sites that may provide different social actions. For example, Twitter is a social site designed to let people share short messages or “Tweets” […]

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What does Google Panda update mean ?

July 27th, 2014 :: Andy Alagappan :: B2B Marketing

Panda 4.0 didn’t just punish, it also rewarded sites that may have been unduly affected in previous refreshes. We did our own in-depth research with our own resources and have noticed that majority of the sites we are optimizing weren’t affected at all by this update by Google. This is how one should prevent small […]

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Inbound Marketing Online

April 19th, 2014 :: Andy Alagappan :: B2B Marketing

Inbound marketing is a type of marketing and advertising strategy, which is mainly focused to promote or advertise a company or organization. Many companies use this strategy in order to promote themselves in the business market. The main components that the companies use in the inbound marketing strategy are eBooks, videos, podcast, e-newsletters, blogs, social […]

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What Do CMO’s See As Their Biggest Challenges?

April 8th, 2014 :: Andy Alagappan :: B2B Marketing

According to a recent IBM Survey: • Growth of Channels and Devices – connecting all of the various sales, marketing and business intelligence systems to enable a coherent flow of information and analysis where and when it’s needed • Customer Collaboration and Influence – building relationships between customers, sales teams and customer service reps and […]

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SEO – Search Engine Optimization Fundamentals

April 6th, 2014 :: Andy Alagappan :: B2B Marketing

Search engine optimization or SEO is a method of internet marketing, which is being used by many web site marketers. Through the process of SEO the visibility of a website is enhanced in the search engines, especially in the natural and unpaid search. Through the SEO process the visibility of a website is made in […]

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More on Mobile Marketing

March 15th, 2014 :: Andy Alagappan :: B2B Marketing

In today’s versatile world of ON Line Marketing businesses try to reach out their prospective customers through various channels. These methods have coined the term multi-channel. Reaching out to the prospective customers through multi-channel also involves advertise the business through various channels. In today’s time every single individual has mobile phones, especially the smart phones. […]

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